Go Kiss the World is now in Hindi – “Chum Lo Jahan Ko”

This was not an easy decision for a 23 year old kid looking to make his mark at a new company, but it was a decision that propelled his career because from that point forward he chose to be a professional, not a salesperson.

Go Kiss the World  is  now  in  Hindi   –                                                                                 “Chum Lo Jahan Ko” has just come out as a Penguin publication and is currently on the stands.

The book has been very well translated by Saroj Kumar.

Chum Lo Jahan Ko will take the message of the original to a much wider audience and I am very happy about that. After all, it is written for young people from the other India. Meanwhile, like all of you, I am waiting for “The Professional” to make its debut and I hope all of you will let me know what you think of it.

When I was writing the book, I reached out to a set of professionals whom I deeply admire: doctors, managers, software architects, bankers, journalists. These are people I call “professional’s professional”. I had asked them for three things:

1. Qualities they think essential to be a called a professional
2. A positively uplifting anecdote of professional behavior and
3. One negative anecdote they have come across in their dealings with other professionals

In response to my request, Scott Staples, co-founder of MindTree and currently CEO of our Knowledge Services, had this great story of a rookie salesman:

Ethylene Glycol is widely used in the manufacturing of plastics, but most people are not aware that this is also the key ingredient for manufacturing automotive antifreeze. In the late 1980’s, the U.S. had a number of issues at plants that manufacturer Ethylene Glycol and hence a spike in pricing for automotive antifreeze occurred due to a lack of product in the market. Automotive antifreeze and other automotive after-market products are primarily sold in the market by local distributors. But the manufacturers of these products also sell in a limited direct channel as well through the use of manufacturer’s representatives. Jeff Lang was a direct salesman for one of these manufacturers. Jeff was new to sales, new to the business world, and just 23 years old. Normally, local gasoline (petrol) stations buy their products from the local distributors, but occasionally the manufacturers run direct specials and people like Jeff go and push these across their territories. One summer, Jeff was asked by his boss to push automotive antifreeze to local gasoline stations as the price had skyrocketed and there were fears that it would go much higher. Since antifreeze is typically sold in the fall and winter months, it was a perfect time for local gasoline stations to start stock-piling product. The manufacturer was offering some discounts to entice buyers, but the product had to be bought in bulk (by truckload) and that is a lot of product for a small business owner to invest in. Jeff had convinced a local gasoline station owner to make this purchase before the fall set in and the price went up higher. The man owned three stations and could probably push 1/2 of a truckload in an entire season, plus he needed financing, and a place to store it. Jeff contacted another station owner nearby who was also interested in making this deal but had the same constraints. Being a good salesperson, Jeff got them to split a truckload of antifreeze, found them a small warehouse to store it in, and arranged financing. He made this deal happen and walked away with a signed contract. He had only sold one prior deal (much smaller and not antifreeze) for his new company, so this was big news. His boss was ecstatic and Jeff was happy to finally be making some commission money. He had a signed contract, but had not yet submitted it to the home office as all orders were sent in on Fridays and this was still early in the week. Later in the week, Jeff got some astonishing news. A very large Ethylene Glycol plant was coming back online after being down for a year with damage from a fire. The price of automotive antifreeze would dramatically drop because product would now be available. He immediately thought of his two small business owners who had a huge investment in a product they could now not sell. They had made the deal at absolutely the worst time possible and they would have to sell the product at a loss. This would mean financial ruin for them as they were way over-exposed. Jeff had the contract in-hand and it could not be cancelled, but he had not yet submitted it to the home office. He immediately tore it up and called the two business owners to let them know what happened. He would make no commission and his boss was furious. Jeff made the ultimate professional decision, because a bad deal is not good for anyone. He saw his business on a larger-scale and determined one bad transaction was not worth his reputation in the market and his professionalism. This was not an easy decision for a 23 year old kid looking to make his mark at a new company, but it was a decision that propelled his career because from that point forward he chose to be a professional, not a salesperson.

In the days ahead, I would like to share with you all, a few more such stories from the lives of everyday people who are worthy of being called professionals.

That tag does not come with a degree or a diploma: it comes from the way we conduct ourselves. The Professional, soon to be in your hands, is all about that.

Ashok Patnaik Says
Tuesday August 18th 2009

Dear Subroto,
Hats off to you! You have once again proved to be different, with your tale of not two cities but live cases from everyday world, from ordinary work situations and universalizing the underlying message. Looking forward to your third book.
– Ashok

Shyam Says
Tuesday August 18th 2009

Uplifting, mightily uplifting. In an age where people rarely look beyond the next pay cheque or the deal in hand, people like these are hard to come by & harder to meet in a professional scenario. Pray, can you tell us where’s he now & what is he doing ?

V.Maruthi Rao Says
Wednesday August 19th 2009

Dear Subroto,
This is just not business alone but true ethics that is being practiced by an young immature salesman who will definitely make it big as a real professional in this cut throat world. Any amount of teaching ethics to aspiring MBAs/professionals will not help unless it comes from within as it does to the salesman. I look forward to your ‘The Professional’ and I am sure it will be an unputdownable like ‘Go Kiss the World’

Tanvi Says
Friday August 21st 2009

I have recently read your book “Go kiss the world”..it was truly amazing. somehow it has sparked me off into working hard and believing in my dreams even more…
I sincerely look forward to reading your forthcoming book “The professional”. Thank you so much for recounting all your expriences and giving us the opportunity of reading them.

Sunday August 23rd 2009

Dear Mr. Bagchi,
When I was traveling from Pune to Bangalore, I saw the book at the Pune airport and bought it. Really, “Go Kiss the World” is such an interesting book that I forgot all other work that I had and sat down to finish it. It will positively inspire the young minds.
Thank you so much for writing this nice book.

Arun Says
Tuesday September 15th 2009

A few words in humble gratitude from one NCC cadet to another!
As we are from the same generation.

Please do go through my little effort on your mammoth effort:
It was a pleasure to pen a review (that poured from) the heart.

g.jayaprakash Says
Friday November 20th 2009

Dear Subroto,
I bought a copy of professionalfor my son to be autographed by you.But when in bangalore my son persuaded me not to bother you and handed over a copy of Go Kiss the World given to him by his CFO.After reading I coriered back the same for him to refer it daily. your article in business world on take over of security of Airports by CISF in Business World is not a surprise after reading about the best cadet award. May Lord Sreekanteswara bestow upon the literary world with many more writings.

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